BRAND:

Rakuten Rewards - B2B Marketing

PROJECT:

Email Nurture Series

ROLE:

Senior Graphic Designer

CHALLENGE:

The Rakuten B2B Sales Marketing Team needed an email nurture series that validated the product and compelled merchants to partner with the company.

SOLUTION:

I created a visual design system to tell a story of trust and innovation and inspire business partners to collaborate with Rakuten. Using the existing brand guidelines and a distinguished B2B color palette and animation approach, my goal was to simplify complex concepts and increase trust with elegant yet playful solutions.