I often work on print and web projects and am able to apply my designs for each platform strategically. For Flower Beauty, I was tasked to design the e-commerce shipping box to help brand and promote the new e-commerce store. I created this whimsical illustration and Drew Barrymore wanted to use the same aesthetic and color palette for a multi-channel campaign. I created the following shipping box design, carousel banner, social media quotes and animation, focusing on maintaining the same messaging across channels. The campaign performed exceptionally well and helped increase sales and visibility for the brand across platforms.