I helped launch Drew Barrymore’s eCommerce shop for Flower Beauty. I was given the color palette and a creative brief. I designed the illustrated girl for the eCommerce shipping box.
Drew liked this direction so we used the same colors and illustrative style across channels, for email marketing, eCommerce banners, and social media to help launch the eCommerce store and promote awareness of the brand's expansion.
It was highly successful with a surge of immediate interest, consistent traffic, improved online engagement and increased sales of product.