BRAND:
L’Oreal’s Makeup.com
PROJECT:
Social Media Design
ROLE:
Art Director, Graphic Designer, Illustrator
CHALLENGE:
L’Oreal’s Makeup.com needed beauty tutorials and engaging social content for Pinterest and on site to boost traffic and build brand recognition.
SOLUTION:
Using an understanding of designing for social, I art directed bold product photography, crafted editorial illustration and designed content that clearly communicated value, accelerating engagement to over 300k on some posts and significantly boosting traffic to the site.
