BRAND:

JOI Beauty

PROJECT:

Social Media Style Guide Design

ROLE:

Art Director, Graphic Designer, Illustrator, Animator

CHALLENGE:

JOI Beauty, an innovation company in the beauty space was launching a new product and needed a social media style guide to improve brand recognition and better reach their ideal customer.

SOLUTION:

Using their existing logo, I crafted on-brand guidelines that clarified messaging, color palettes and content strategy that lead to a very successful launch.