BRAND:

Flower by Drew

PROJECT:

Product launch + branded content across channels

ROLE:

Graphic Designer, Photographer, Art Director, Animator

CHALLENGE:

Flower Beauty needed designs across channels from social to email to packaging to product launch.

SOLUTION:

Using brand guidelines, Adobe Creative Cloud, GIF animation and illustration, I designed solutions both for on-going brand initiatives and special events, accelerating consumer trust and over 13k engagement.

For the launch of the brand’s first ever e-commerce store, I designed the first shipping box as well as on-site assets, email and social content, generating excitement and anticipation for the expansion of the brand.

The concept for the launch was to introduce the brand’s “Flower Girl” who was inspired by Paris – as conveyed by whimsical illustration but also a bold confidence through a modern color palette and playful social media. The launch was a huge success and accelerated the brand’s success on the new e-commerce channel.

In addition to special events like the e-commerce store launch, I art directed, illustrated and designed on-going social media content to generate awareness of new products and build brand awareness, initiating over 13k engagement on Instagram.