BRAND:

Flower Beauty

PROJECT:

Package Design

ROLE:

Packaging Designer

DELIVERABLES:

Packaging design for 4 holiday gift sets

TOOLS USED:

Adobe Photoshop, Illustrator and InDesign; Pre-press mechanicals preparation, Photo Editing

CHALLENGE:

Drew Barrymore’s Flower Beauty needed packaging design for her holiday gift sets. They wanted a festive feel that felt unique to each fragrance yet cohesive and on-brand.

SOLUTION:

Using the brand’s signature rose gold, metallic, saturated holiday colors and modern patterns, I crafted a box to reflect each unique scent while creating a cohesive campaign for the Flower brand. The holiday gift sets helped build excitement and delight in the brand and increase revenue for for the season.