BRAND:

Cupcakes and Cashmere

PROJECT:

Email Template Design

ROLE:

Graphic Designer, Illustrator, Animator

CHALLENGE:

Cupcakes and Cashmere, a fashion influencer brand based in Los Angeles needed email templates and marketing content to initiate a successful relaunch their e-commerce store.

SOLUTION:

Using the brand’s signature editorial style, Photoshop and best practices for email, I designed MailChimp email templates and animations that improved brand consistency and messaging, accelerating customer trust and click-throughs.