BRAND:

Benefit Cosmetics

PROJECT:

Event Branding Design

ROLE:

Branding Designer

CHALLENGE:

Benefit Cosmetics needed branding for an internal event, launching their newest product. As their first in-person event since the pandemic, they wanted the look and feel to be celebratory, while representing the product and channelling the brand’s signature retro aesthetic.

SOLUTION:

Using the blush color from the product launch along with brand colors and retro hues, I designed a logo and all branded collateral that helped participates navigate the event across print and digital touch points.