Web Optimized Content

At L’Oreal’s Makeup.com I worked closely with the Google Analytics team to create optimized content. Through testing, we developed an understanding of how to engage audiences on all channels. It’s been exciting to see some of my work reach over 300k in repins and be featured on Buzzfeed! A lot of that had to do with what I was learning: make beautiful work that’s effective and sharable – a mantra I use to this day. :)

The following content has repins of 10k-300k+