Web Optimized Content
At L’Oreal’s Makeup.com I worked closely with a team using Google Analytics to optimize content. We developed a consistent track record of content that engaged audiences on all channels. It was exciting to see some of my work featured on Buzzfeed which had a lot to do with what I was learning: both to make beautiful work and to make it effective and digestible for consumers on each channel and platform. I use these learnings to this day.